It looks like Rihanna’s new fragrance has fans for more than just it’s appealing smell.
PETA recently announced that they support the singer’s new perfume launch after she decided to partner with Parlux, a perfume company who makes it a statement not to test their products on animals.
In fact, PETA is so pleased with Rihanna that the senior vice president of the company, Dan Mathews, recently sent the singer a giant bouquet of flowers in order to thank her for making sure that animal rights were acknowledged.
He recently made a statement to the media about Rihanna’s partnership with Parlux, saying, “Rihanna’s decision to team up with Parlux is as kind to animals as her music is to your ears.
By renouncing animal tests, Parlux is proving that beauty doesn’t have to have an ugly side.”
When describing her new fragrance, called Reb’l Fleur, the singer said that it is “daring, sexy and truly memorable.” She also said that the aroma “is as much in tune with Barbados-born Rihanna’s roots as it is with the glamor of her present life in New York City. Reb’l Fleur is joyous yet intense, sophisticated yet marvelously surprising.”
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